Based on more than 7,000 shopper surveys, the various companies were rated by their scores for likelihood of recommendation and other criteria, including quality and price of products, customer service, store layout and atmosphere, and accessibility.
Jaime Bettencourt is the senior vice president of brand strategy at Mood Media, an experiential media company that advises organizations on how to redefine the retail customer experience.
Bettencourt told Newsweek that brands must “stand out in a world of sameness” by making retail experiences relevant and meaningful to customers. When in a store, she said customers crave an emotional and community connection they don’t get online.