MOOD:MESSAGING

VOICE ARCHETYPES

CHRIS

Personality & Characteristics

As a decorated drummer, if it ain’t loud, he ain’t interested! This percussionist likes to keep his hand dexterity sharp with video games and his mind sharp with podcasts. He loves getting down and dirty in his yard and enjoys warm cups of coffee at any time of the day. He’s down to earth and takes a very simple and practical approach to life. His mild-mannered demeanor is only a mask he wears when not unleashing his inner beast on the drums.

VOICE CHARACTERISTICS

Energetic, Practical, Friendly, and Scientific

ADDITIONAL ACCENTS

Southern

Samples

JESSE J.

Personality & Characteristics

This singer/songwriter/musician has an uncanny propensity for being totally original. In person he displays only subtle hints of his larger-than-life stage presence that he’s known for as a live performer. He enjoys exploring the world with his family and taking the paths less traveled. He will gladly accept your challenge to your choice of strategy games. He’s also happy to share nuggets of interesting facts and wisdom with you from the latest of a number of books that he’s read.

VOICE CHARACTERISTICS

Authentic, Warm, Friendly, and Genuine

Samples

DANU

Personality & Characteristics

This lively, swing dancing, thrifter, loves to be out and about and in the mix! Cutting the rug to big band swing is her thing, but you will also find her in the audience of live theater productions thoroughly enjoying herself. She says her middle name is thrift and can tell you all about the amazing bargains she has found. When it comes to festivals, of any kind, from comedy to food to music, count her in! She has a huge heart and devotes much of her time to volunteering and helping others in need.

VOICE CHARACTERISTICS

Warm, reassuring, friendly and intelligent

ADDITIONAL ACCENTS

British and Hispanic

Samples

EDELIZ

Personality & Characteristics

If you need advice about where to spend your vacation, which book to read next, or even what school is best fit for your child, Edeliz is your trusted source. Her business contacts and friends from college keep her dialed into modern life on many fronts, and her consideration for all sides makes her consultation invaluable. Not only can you hear the smile on her face, but when you meet her she is everything you’d hoped for. Friendly and generous, always prepared to help in any way.

VOICE CHARACTERISTICS

Friendly, Professional, Modern, and Smart

ADDITIONAL LANGUAGES

Spanish

Samples

KATIE

Personality & Characteristics

Tending to her mini backyard farm is where you’ll usually find her. Otherwise DIY house projects, arts and crafts, exploring new restaurants with friends, or vacationing at historic hotels occupy her time. She knows the value of quality gardening and yard supplies. She gravitates towards restaurants that deliver quality service and food consistently. She chooses hotels where comfort, service, and convenience are their priority.

VOICE CHARACTERISTICS

Cheerful, Sincere, Youthful, and Friendly

ADDITIONAL ACCENTS

Southern

Samples

LAURA

Personality & Characteristics

The joys of motherhood are no secret to her. She knows all too well that children grow up way too quickly! When she isn’t cuddling with her child; hiking, camping, checking out live music, and watching sports round out her schedule. Being a mom gives Laura a heightened sense of saving, and “sale” is one of her favorite words! She knows the thrill of attending exciting live events from music to sports, but also enjoys watching these events in a place that has a great environment. When she wants to clear her mind and connect with nature, she knows having the right gear to enjoy the great outdoors makes all the difference.

VOICE CHARACTERISTICS

Confident, Reassuring, Smart, and Friendly

Samples

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