by Brad Bond | Jul 21, 2016 |
MOOD:SOCIAL & MOBILE Interactive Marketing: The New Customer Conversation Imagine the flow of traditional advertising to be a gushing river, with the current moving swiftly in one direction – straight from a business to its audience. Marketers create a campaign,... 
by Brad Bond | Jul 8, 2016 |
MOOD:HEALTHCARE Developing Marketing Objectives in the Healthcare Industry The healthcare industry has seen dramatic changes over the last few years. Analysts say we should brace ourselves, because some of the most significant changes will be seen in the next couple... 
by Brad Bond | Jun 23, 2016 |
MOOD:SOCIAL & MOBILE Digital Watermarking for Mobile Marketing The movie industry has long presented us with an image of the future of advertising – doorways which greet a shopper by name as they pass through, or displays which present items tailored to the... 
by Brad Bond | Jun 21, 2016 |
MOOD:SOCIAL & MOBILE Moblie Marketing Strategies Attract Smartphone Shoppers The rise of mobile technology is transforming the way we connect. To stay connected to customers in a changing market, retailers and brands are searching for innovative ways to leverage... 