Interactive Marketing: The New Customer Conversation

Interactive Marketing: The New Customer Conversation

MOOD:SOCIAL & MOBILE Imagine the flow of traditional advertising to be a gushing river, with the current moving swiftly in one direction – straight from a business to its audience. Marketers create a campaign, design their ads, broadcast their message out into the...
Digital Watermarking for Mobile Marketing

Digital Watermarking for Mobile Marketing

MOOD:SOCIAL & MOBILE The movie industry has long presented us with an image of the future of advertising – doorways which greet a shopper by name as they pass through, or displays which present items tailored to the individual. The fantasy suggests a completely...