Interactive Marketing: The New Customer Conversation

Interactive Marketing: The New Customer Conversation

MOOD:SOCIAL & MOBILE Interactive Marketing: The New Customer Conversation Imagine the flow of traditional advertising to be a gushing river, with the current moving swiftly in one direction – straight from a business to its audience. Marketers create a campaign,...
Trends in QSR Technology

Trends in QSR Technology

MOOD:QSR Trends in QSR Technology Quick service restaurants (QSR) are light years ahead of the minimal variety, low-quality “fast food” franchises of the ‘70s and ‘80s. The QSR sector today serves up a wide variety of fresh, delicious foods made to...
Digital Watermarking for Mobile Marketing

Digital Watermarking for Mobile Marketing

MOOD:SOCIAL & MOBILE Digital Watermarking for Mobile Marketing The movie industry has long presented us with an image of the future of advertising – doorways which greet a shopper by name as they pass through, or displays which present items tailored to the...