That New Car Smell: Scent Marketing for Automotive

That New Car Smell: Scent Marketing for Automotive

MOOD:AUTOMOTIVE Like it or not, the automotive industry is extremely competitive – and the slow economy has significantly impacted sales, leaving dealerships and car manufacturers to vie even harder for buyer attention. This stiff competition is driving those in the...
Driving Beats: Branded Music for Automotive

Driving Beats: Branded Music for Automotive

MOOD:AUTOMOTIVE From background soundscapes to advertising jingles, music is an essential element of the human experience – and automotive manufacturers are well aware of this truth. They also understand the power of background music in influencing customer mood and...