Guests Notice. Do Hotels?: What Our 2026 Consumer Survey Reveals About Hospitality AtmosphereYou check into a hotel after a long travel day. The lobby has warm lighting, a subtle scent that's hard to name but easy to notice, and music that feels soothing. You planned...
WHAT IS EXPERIENTIAL MEDIA MARKETING?
Experiential Media Marketing involves creating an inspiring, immersive and engaging in-store experience that emotionally connects with customers and makes a lasting impression. It uses the senses as a canvas to paint a well-defined picture of your brand and its products.
Discover the Secret to Selling More.
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THE IN-STORE EXPERIENCE CUSTOMER EXPERIENCE
78% of consumers globally cite “an enjoyable store atmosphere” as a key factor in choosing brick-and-mortar over ecommerce or 90% say they’re more likely to revisit a business that leverages music, visuals and scent.
THE SCIENCE OF EXPERIENTIAL MEDIA
17% of consumers are more emotionally sensitive – but in a negative way – when shopping in a silent environment.
77% of marketers use some form of experiential media.
The Tools of Experiential Media
- Digital Signage
- Overhead Music & Messaging
- Scent Solutions
- Systems
INDUSTRY APPLICATIONS
“Research shows that consumers are seeking three key things when shopping brick-and-mortar today: Teach me something new; make it an enhanced and enjoyable experience that’s worth getting off the sofa and into the store; and empower me with hands-on technology that allows me to control my purchase journey. Brands that do all three are brands that will win in the marketplace.”
– Scott Moore
Global CMO, Mood Media
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