The Forgotten Generation Retail Can’t Ignore How Data and In-Store Media Unlock Gen X Loyalty Retailers are missing their best customers. While brands focus marketing budgets on boomers and millennials, Gen X — shoppers born between 1965 and 1980 — account for 31% of...
Getting Your Grocery Music Right
Getting Your Grocery Music RightThe critical role of background music in grocery stores hasn’t changed much over the years. Your music should engage your shoppers on an emotional level and create an upbeat atmosphere that encourages them to deliberately peruse the...
Elevating the Supermarket Experience with In-store Media
Elevating the Supermarket Experience with In-Store MediaElevating the Supermarket Experience with In-Store Media Earning customer loyalty and bringing customers back to your location every week is no simple feat, especially in today’s hyper-competitive grocery...