The Body Shop
Case Study
For over 15 years, Mood’s creative team has curated three music playlists that feature world beat rhythms, acoustic melodies and soulful tunes.
About The Body Shop
The Body Shop is the original, natural and ethical beauty brand, with over 2,500 stores worldwide. Since 1976, The Body Shop has sought natural ingredients from all over the world to develop vibrant and ethical products, which promise to enhance natural beauty, while looking after the planet. It is essential that the in-store sound feels genuine, wholesome, with a global feel to complement The Body Shop’s brand values.
The Approach
For over 15 years, Mood’s creative team has curated three bespoke music playlists that feature world beat rhythms, acoustic melodies and soulful tunes. In addition, to match their core female demographic, the Body Shop playlists are punctuated with strong female artists, which match the brand’s key principles of boosting self-esteem and raising awareness of human rights.
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