THE EVOLUTION OF CUSTOMER EXPERIENCE
Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to discover the evolution of in-store Customer Experience.
We wanted to understand better why consumers might choose brick & mortar over online, what they most enjoy (and don’t enjoy) about the in-store experience and what most motivates or influences them in the physical store.
The research highlights the power of tactile experiences, with 78% of global consumers citing the ability to touch, feel, and try products as a top reason for shopping in person. Beyond that, the report dives into the importance of instant gratification, the joy of discovery, and the value of a human connection with store associates.
Crucially, the study uncovers the significant role of atmosphere. Music, in particular, is a powerful tool. The data shows that 91% of young American shoppers (ages 18-24) enjoy hearing music while they shop, and it’s proven to lift moods and make waiting in line more bearable.
Learn about the biggest in-store frustrations, like long lines and out-of-stock items, and discover how creating an engaging, branded atmosphere with music, visuals, and scent can directly increase customer revisits and recommendations. Download the full report to gain a competitive edge and master the art of the physical shopping experience.
THE EVOLUTION OF CUSTOMER EXPERIENCE
Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience.
Even more specifically, we wanted to better understand why consumers might choose brick & mortar over online, what they most enjoy (and don’t enjoy) about the in-store experience and what most motivates or influences them in the physical store.
Download the Book
Want to learn how Mood can help elevate the state of your brick & mortar? Contact us below to find out how.
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