Can't view this email? Click here for the web version.
Yes, it's that time yet again! SXSW is fast approaching and we wanted to take a moment to flag some of the many ways Mood will have a presence at this year's festival. We are incredibly proud of our diverse involvement and wanted to spread the word!

SXSW 2018 Sessions
(both require a Day Pass or badge to attend):

“The Future of Retail in a Post-Digital World” Panel at SXSW Interactive, hosted by our very own Jaime Bettencourt, will feature Jaime as well as the following industry panelists: Joe Pine (acclaimed author and co-founder of Strategic Horizons) along with Under Armour’s Christiana DiMattesa and Kendra Scott’s Megan Kohout. Sunday, March 11th panel @5pm, the panel will explore how physical stores are evolving from being primarily a channel for product distribution to becoming a channel for the distribution of experiences (YOU CAN VOTE UP THEIR SESSION ON DO512 HERE!).

Solo session, “Consumer Influence on Music Curation & Experiences”, during SXSW Music will be hosted by Mood music guru Danny Turner on Thursday, March 15th @5pm. He’ll discuss the unique challenges in striking a balance between promotion, discovery and personalization in shaping musical experiences for today’s consumers (YOU CAN VOTE UP HIS SESSION ON DO512 HERE!).

SXSW Musical Performances:

Mood Austin’s Timothy Rush is playing with his band Fort Never in an official SXSW Music spot: @11pm on Tuesday, March 13th at the Continental Club. Check out more about the band here: http://www.fortnever.com/. SXSW badge or wristband required.

Superfónicos, which includes our very own Erick Bohorquez and Nick Tozzo, has two official SXSW showcases this year: One is at the Flamingo Cantina on Wednesday, March 14th @10pm and the other at the Sheraton Backyard on Thursday, March 15th @9pm. They also have a few shows during SXSW that DO NOT require a wristband or badge. For more about those, check out https://www.superfonicos.com/tour.

Justin Main and Rob Yazzie’s band, Nameless Frames, is playing @10:40pm on Wednesday, March 14th as part of the Super Secret Records and Twistworthy Records SX Showcase at Beerland. No wristband or badge required (but RSVPs are!).

Amy Frishkey is a keyboardist and backing vocalist for The Harms, which is playing two unofficial showcases during SXSW: one as part of the Amigos Internacionales 2018 Showcase at Guero’s Taco Bar on Friday, March 16th @12:45pm and the other with the Austinite Hideout Showcase at Oskar Blues Brewery Austin on Saturday, March 17th between 4-8pm (check back closer to confirm the exact time). No badge or wristband required.

Congrats to all of our amazingly talented Mood team members!