MOOD:RESTAURANTS

 

RESTAURANT BACKGROUND MUSIC FOR EVERY MOOD

Dining out is an essential part of life. And for many consumers, an excellent dining experience has as much to do with environment and atmosphere as it does food. Your guests’ perception of their overall experience is essential, and environmental elements such as lighting, audiovisual components and restaurant background music can play an enormous role.

The perfect music can help you set the stage for a memorable Guest Experience, which is why successful restauranteurs put so much time and effort into playlist selection. Still, we’ve all entered an establishment which is quite clearly doing it wrong. Here are some essential elements to consider when making decisions about your restaurant background music.

 

#1: Volume

If your restaurant caters to college students or ‘tweens, a loud thumping beat can be the right choice, but if you’re catering to an older clientele, pumping up the volume may drive customers away. The same goes for different times of day – the early morning hustle is conducive to higher volumes, but evening patrons may prefer a lower sound level that allows for easy conversation.

 

#2: Pace

Fast-paced restaurant background music will create an exciting feel and can inspire guests to eat faster, boosting your table turnover. Slower music encourages patrons to relax and eat more slowly. This slower-paced experience encourages higher per-person spend, as customers who linger are more likely to indulge in extras like dessert or an after-dinner coffee. Use pace to impact the specific business results you’re looking for.

 

#3: Message

The tone and message of your background music should reflect your brand’s unique values and personality. Make sure your music selection embodies your establishment’s core message and you’ll find your customers connect in a more meaningful way.

 

#4: Timing

Your lunch and dinner crowds are two different beasts – so why would you feed them the same playlist? Creating the appropriate atmosphere for each time of day is essential, and your selection of background music should be tailored to meet the time-sensitive needs of your patrons. The right restaurant music platform will provide easy scheduling features, so that you can really fine-tune the sound to create the perfect dining experience throughout the day.

 

#5: Familiarity

Customers can’t help but bob their heads to a familiar tune, but make sure your restaurant background music offers something different. Recycling the same cookie-cutter playlist as your competition won’t help you stand out. Make sure your playlist features some custom selections in order to keep it fresh and set your brand apart from the crowd. Again, a professional restaurant music platform will enable you to be more hands-on with your audio so that you can create a more memorable dining experience that your guests won’t find anywhere else.

 

#6: Freshness

Stale music creates a stale environment, which is the last thing you want associated with your restaurant. Make sure your playlist selections are updated and cycled regularly, and you’ll maintain your clientele’s interest.

Restaurant background music is an integral element in creating an experience your guests will want to repeat, so make sure you put plenty of thought into it. The best restaurant playlist will tie together all the elements of your brand, creating an emotional connection between your clientele and your environment that will increase loyalty, boost sales and inspire guests to share their great experience with others.

Ready to create the right playlists for your restaurant? Contact us today to schedule a consultation, or click below to purchase fully-licensed restaurant music today! 

 

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