Austin, TX, March 5, 2014 – Mood Media Corporation (TSX:MM / LSE AIM:MM), leading in-store media specialist, has today announced that it has won an agreement for an iconic designer clothing brand. Mood will provide the retailer with unique in-store music and messaging for 330 stores across 63 countries.
This new brand joins Mood’s established rank of fashion house installations, which currently includes brands such as PRIMARK, New Look, Gucci, Calvin Klein, FCUK and Dorothy Perkins.
In addition to providing the music solutions to help the fashion client to achieve worldwide brand consistency in-store, Mood will also roll out multiple digital signage solutions, with the first installations currently being deployed in 10 countries, spanning the UK, Europe, US, China and the Middle East.
This latest addition to the Mood portfolio will also benefit from the implementation of the innovative Mood Social WIFI solution. This system allows stores to provide customers with free WIFI by logging in through the brand’s social media page, helping deliver an exceptional customer experience while allowing the brand learn about its customers and adjust its in-store landscape according to their preferences.
As a final element of the partnership, BIS, a Mood Media company, was also commissioned to help create contemporary meeting spaces within the brand’s new head office, incorporating the latest in presentation solutions and video conferencing to deliver a state-of-the-art, inspired office space.
Steve Richards, CEO and President of Mood, commented, “This win is a testament to our philosophy of providing custom, future-proof solutions to suit the changing needs of all of our clients. We are proud to see our work continuing to attract forward-thinking, dynamic brands the world over. It’s a further testament to the success of our strategic objective to further integrate our global solutions and service network and our commitment to cross-sell solutions of our business units, leveraging the broad capabilities of the assets we have acquired.”