The long-awaited renovation of the Grand Hall at Union Station, St. Louis is now open to the public, highlighted by a state-of-the-art digitally integrated 3-D immersive media experience. Already a St. Louis landmark, the new lobby lounge renovation and multimedia attraction has completely transformed the historic space into a destination experience, bringing the signature, elaborate architecture to new life with cutting edge technology and dramatic visual content. Technomedia Solutions, Mood Media’s specialized creative innovation brand, conceived and developed the experience in collaboration with JRA (Jack Rouse Associates) for the original concept.
In 2012, Lodging Hospitality Management purchased the 120-year-old Union Station with the goal of driving attendance to the station’s Grand Hall and adjacent bar/hotel. Their challenge for the $66.3 million renovation was how to accomplish this transformation without disturbing the hall’s historic architecture. One component of their overall solution was The Grand Hall Experience – a $1.8 million, ultra high-definition projection mapping show. Offered several times nightly and free to the public, the show is the first of its kind in the United States.
Projected on the Grand Hall’s 65-foot tall, barrel-vaulted ceilings and across the entire space, the 3-D presentation is made up of a multitude of vignettes, taking guests on a fantastic journey from the depths of the sea to the Sistine Chapel to St. Louis’s Busch Stadium. The 16-projector holographic light show employs 14 high-resolution projectors, digital media servers, consolidated control, 10-channel surround audio, and an LED lighting system to elevate the space and immerse the audience in the media event. Celebrity narration further enhances the experience, with St. Louis notables John Goodman, Bob Costas and John Hamm lending their voices to the show.
“The Grand Hall provided Mood and Technomedia with a masterpiece canvas to work from,” said John Miceli, president of Mood’s Technomedia Solutions. “The process of meticulously gathering the detail of the Hall in a laser scanned model took months to perfect, as did the intricate design of the content that weaves the stories in ways that totally transform the space before your eyes. We wanted to create an ever-evolving media-art installation that forms the palette for us to bring new immersive experiences to guests in years to come.”
According to LHM President and COO, Steve O’Loughlin, Mood’s Grand Hall Experience has already had an extremely positive impact on LHM’s revitalization efforts and on the historic site as a whole: “The new Grand Hall Experience has exceeded our expectations, instantly becoming one of St. Louis’s most popular attractions.”
Technomedia Solutions LLC is a Mood Media company and leading provider of creative advanced audio-visual media content, technology design and integration services to create immersive experiences. Technomedia works in a variety of industries including museum, theme park, aquarium, restaurant, retail, hotel, casino, sport, corporate, theatrical and educational markets. The company is committed to delivering world-class experiences to its clients and their guests through the creative design and integration of technology and media, faithfully executing projects on time and on budget anywhere in the world.
About JRA (Jack Rouse Associates)
JRA plans, designs and realizes exceptional visitor experiences for museums, theme parks, cultural, sport and corporate clients around the world. JRA has provided design and project management services for a variety of high-profile branded projects, including Crayola Experience, World of Coca-Cola and Ferrari World Abu Dhabi.