Mood Media and its creative innovation brand, Technomedia Solutions, are proud to announce their collaboration in designing the audio-visual experience for Primark’s first U.S. retail location, located at Downtown Crossing in Boston, Mass. An extensive project for Technomedia, the store opened to the public Sept. 10, 2015.

Primark is a long-time client of Mood. When the European retailer expanded to the United States, Mood worked through its specialized creative team to design a plan based on Primark’s retail strategy. Technomedia designed and built custom LED displays for the store based on the unique aspects of Primark’s retail strategy. Each display is integrated into high visibility locations, blending into the environment and highlighting key features of the Primark brand. As part of the overall design objective, each LED display attracts guests, presents current trends and provides store information in a hip and stylized fashion.

“Our first project with Primark has been an incredible journey of reaching further to provide noticeably elevated environmental treatments while working with a client that really understands the value and importance of high-quality experiences in retail,” said John Miceli, president of Mood’s Technomedia Solutions. “Primark has invested wisely in technology, creating sustainable, reliable experiences that will captivate its customers for years to come. We look forward to many more incredible projects with Primark.”

The store is located in a heavily trafficked historic neighborhood, complete with sought-after tourist destinations.

Mood and Technomedia have completed similar Primark projects in King of Prussia and Madrid. Additional locations have also been confirmed in America. To learn more about Technomedia and its offerings, please visit or



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