Mood Media Corporation, the global leader in Experience Design, has expanded its capabilities for Shazam In-Store, debuting services specifically designed for small and local businesses. With this full-service offering, small and local businesses can quickly and easily activate mobile campaigns to deliver customized messages and offers directly to a consumer’s personal device.
Shazam In-Store, powered by Mood, is a turnkey mobile marketing solution for businesses of all sizes seeking to create unique in-store experiences for customers. Originally launched in November 2014, Shazam In-Store utilizes Mood’s patented Presence™ audio beacon technology. When a customer activates the Shazam app to identify a song or other audio, targeted content can be delivered directly to the customer’s mobile device. Small businesses can also access Mood’s content and design expertise and select from a range of customizable mobile content for promotions, coupons, loyalty programs and special offers.
“Many small businesses are looking for ways to tap into interactive mobile marketing, but they do not have the resources to justify developing their own app. Through Mood’s innovative and exclusive technology and our partnership with Shazam, our clients now have a simple and affordable way to leverage their Mood services and integrate marketing offers with one of the world’s most popular apps. Mood’s Shazam In-Store is an ideal way to create personal mobile engagement with consumers and strengthen loyalty at the local level,” said David Van Epps, Global Chief Product Officer for Mood Media.
Local and regional retailers; restaurants; spas and salons; medical, dental and personal care providers; hotels; auto dealers and service centers and many other business types can easily use the new Mood Shazam In-Store services to engage with customers in several ways:
- Connect with customers using the Deals platform to send coupons and offers
- Direct customers to loyalty program sign-up pages, collect email addresses and gauge customer opinions through surveys
- Grow social media presence by linking customers to Facebook, Twitter, Instagram and other social media pages
Mood’s Shazam In-Store solution is already active in numerous regional and small businesses across the country. At Just Fresh, a fast-casual restaurant chain based in Charlotte, NC, Mood’s custom music program is a major component of their overall brand experience. When customers “Shazam” to discover more about a particular artist or song, they are also immediately presented with content promoting the chain’s E-Club for special offers and inviting them to connect with Just Fresh on social channels.
“What brings our customers in repeatedly is more than our great food. It’s our total commitment to a creative and engaging customer experience at every touch-point, whether it’s in-person or digital,” said Shelley Curtin, operating partner, Just Fresh. “Mood is our partner for creating dynamic and fun music programs and playlists, and now for generating customized mobile marketing content through their Shazam In-Store solution. These campaigns are gaining traction with our guests and we’re excited to provide offers and additional value to Just Fresh customers in future campaigns as well.”
About Mood Media
Mood Media Corp. (TSE:MM) is the largest provider of Experience Design solutions. With more than 500,000 active clients around the globe, Mood enhances the customer experience through interactive mobile marketing, visual, audio and sensory solutions. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers, restaurants, quick-service and fast-casual brands, hotels, banks and thousands of small businesses. For more details: www.moodmedia.com.
Shazam is one of the world’s most popular apps, used by more than 120 million people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores — and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. Follow us on Twitter @shazam or for more information, visit www.shazam.com.
Amy Thompson )for Mood Media)