Mood Media was recently chosen by MIM to create a custom music experience for 350 stores. MIM is a Top 10 women’s fashion brand with stores located throughout France and Belgium.
Mood’s music designers created the custom playlist to capture MIM’s core brand values and reflect a shopping experience that is authentic, ambitious and fun. The program offers an energetic mix of pop and rock, blending signature hits with familiar new music to create distinct atmosphere for female shoppers who are looking for accessible fashion at a great price.
“We are very proud to work with such a popular French brand and to be trusted with the design of their in-store audio experience, said Claude Nahon, president of Mood International. “The playlist presented an exciting challenge for our music design team. MIM understood how their brand could be translated through music, and that focus and direction always result in the most effective music solutions.”
Installations of the new music program began in April and all 350 sites were completed in May.