Mood Media Corporation, one of the world’s leading designers of in-store consumer experiences, today announced that it is working with one of the world’s most recognizable and admired sports brands to implement a multi-platform audio-visual solution. Mood has been chosen to reinforce the brand’s in-store DNA through a customized playlist that amplifies its core values. Mood is further enhancing the client’s in-store experience building stronger connections with customers through new audio-visual network solutions and services.
The exclusive branded music channel, adapted to the daily rhythms and customer traffic patterns of the stores, has been rolled out across more than 250 locations in markets including Austria, Belgium, France, Finland, Germany, Hungary, Italy, the Netherlands, Monaco, Portugal, Romania, Russia, Scandinavia, Spain, Switzerland and the UK. Mood has also been chosen to arrange and execute agreements for public performance rights across Europe.
In addition to the custom music solution, Mood has been entrusted to replace all varieties of the stores’ visual platforms across 40 stores in 10 markets; a project that was executed seamlessly in a 5-week roll-out. Now most of the brand’s visual content is controlled by Mood’s MVision content management system, from the client’s regional headquarters. These upgrades build on new audio hardware configurations designed and installed in 2013, with similar upgrades planned in 2014.
“Working with global and premier brands that recognise the power of the in-store experience to connect with customers, affect buying behavior, and create long term loyalty, is very rewarding for Mood as a business,” said Claude Nahon, President Mood Media International. “Our experience design experts truly understand the impact of music and visual content in reinforcing our clients’ brand values and messaging objectives.”